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Hosted by Latino Leaders Magazine

What Is the latino franchise symposium?

The Latino Franchise Symposium was created to gather all those who are interested in the Franchise business for the Hispanic Markets of the U.S and Latin America. This segment is growing at a fast pace, and yet we don’t know everything that needs to be known; all we know is that the possibilities for growth are large, with many sub segments yet to discover and even more unexplored niches.

This is why we created the Latino Franchise Symposium; a one-of-a-kind event to invite those with certain interests, experience, lessons, success stories, and even failures, to come and share visions with others and, by discussing them, increase the possibilities of success. Sponsors can talk to actual entrepreneurs, business owners, and investors about their brands, at the same time coming with an eagerness to know and create new opportunities for business, being guided and inspired by the speakers and participants. This will be, and has been, a very productive gathering in which everyone in attendance walks away with a benefit.

Read on to learn more about this unique event. 


Explore the Three Ways to Participate

Get the most out of the Latino Franchise Symposium. Read below to find out the best way to experience this one-of-a-kind event.

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Select "Panelist" if you would like to be considered to be part of one of our many panels throughout the symposium.

The objective of the event is to gather operators, franchisors and franchisees to explore opportunities for grow in the U.S. hispanic markets. If you feel as if attendees would benefit from your insight, we would love to have you on board as a panelist. 

There are multiple sponsorship levels beginning at $1,800. Sponsorship packages are available.

Please indicate during registration that you would like to speak on or host a panel, and someone from our events department will be in touch with you.

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At this level, your brand will be provided a 10ft. space to display any materials that you would like to use to get attendees interested in you.*

With your sponsorship, your brand's logo will be displayed on all printed materials, in all digital correspondence, and will be displayed in our special franchise section on the Latino Leaders Magazine Website for one year following the symposium.

Information on sponsorship packages can be found here.

*Limited to a 10ft. space. No Inflatables. No Oversized sinage. Power supply can be provided at your request.

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Select this option to attend our full symposium.

There will be a networking Breakfast, as well as a Lunch provided, in addition to opportunities to visit all sponsor booths and attend all panels.


Countdown to

Latino Franchise Symposium



the latino franchise mission

"Those who pioneer and venture, based on their knowledge and support, will be the ones that will own the market in the future."



Program 2018



June 26, 2018

Day 1 - All Day Session

Yum! International Pizza Hut Headquarters
Plano, Texas

 8:30 - 9:30 AM - Networking Breakfast 

9:30 - 10:00 AM - Welcoming Remarks
               Jorge Ferraez, President -  Latino Franchise Symposium
               Enrique Ramirez, Global CFO - Pizza Hut

10:00 - 11:00 AM - PANEL: Best Concepts for Latinos
               Stephen Dixon, CDO - Children's Lighthouse
               Eli Saavedra, District Manager - SiempreTax+
               Daniel del Olmo, CEO - Disruptive Restaurant Group
               Jill Symanski, Director, Franchise & Real Estate - Bar Louie

11:00 - 11:30 AM - PRESENTATION: "A Checklist for Legal Aspects in a Franchise Business"
               Michael Lockerbiy, Co-Chair of Distribution & Franchise Practice - Foley & Lardner LLP

11:30 - 12:30 PM - PANEL: "Doing International Franchise Business"
               William Urrego, Regional Vice President - Dine Brands Global
               Federico Tejado, CEO - Alsea Internacional

12:30 - 1:15 PM - Networking Lunch

1:15 - 2:00 PM - LIVE INTERVIEW: Operating a Franchise
                                Moderated by Lauren Leahy, Chief Legal Officer - Pizza Hut
               Eduardo Diaz, Largest Latino Franchisor - Pizza Hut

2:00 - 2:30 PM - PANEL: Hi Tech for Franchises
               Jorge Pederzini, Director of Global Marketing - Brinker International
               Camila Casale, Chief Marketing Officer - Softtek

2:30 - 3:00 PM - PRESENTATION: "Hispanic Markets; Behavior and Habits of Consumption"
               Mike Lakusta, Founder & CEO - Ethnifacts

3:00 - 3:30 PM - Networking Café

3:30 - 4:30 PM - PANEL: Financing Growth
               Rosaline Fletcher, SVP - BBVA Compass, SBA Division
               Brenna Wadleigh, CEO of N3 Real Estate

4:30 -5:00 PM - PRESENTATION

5:30 - 7:30 PM -  Cocktail Reception, sponsored by Hilton
               Carso Restaurant/Hilton Dallas-Plano Granite Park
               5805 Granite Parkway, Plano TX 75024


Thank you to the hosts for this session & reception


June 27, 2018

Day 2 - Morning Session

Best western Plus - Hotel & Conference Center
Dallas, Texas

8:00 - 9:00 AM - Networking Breakfast

9:00 - 9:15 AM - Opening Remarks
               Lynette Montoya, President - Latino Hotel Association
               Jorge Ferraez, President - Latino Franchise Symposium
               Bob Clasby, Managing Director - Best Western

9:15 - 9:45 AM - PRESENTATION: Overview of the Lodging Industry 2018
               J. Carter Allen, Managing Director HVS - MAI

9:45 - 10:30 AM - PANEL: Hotel Investment 101
                                Moderated by
Lynette Montoya, President - Latino Hotel Association
               Brian Patel, Treasurer - AAHOA
               Walter Barela, Chair - Peak Hospitality, LHA
               Wendy Solis, Co-Founder & CEO - New Lion, LLC
               Brian Resendez, Board of Directors, LHA
               Michelle Torres, Lender Relations Specialist - SBA, DFW District Office

10:30 - 11:15 AM - PANEL: Exploring Options to Acquiring, Developing, and Financing a Hotel
                                Moderated by Yasmine Davidds, CEO - Latina Global Executive Leadership Institute

               Matthew Hostetler, Senior VP Franchise Sales & Development US & Canada - Red Roof
               Eric Guerrero, First Vice President - CBRE Hotels
               Mayur Mike Patel, North Texas Region Director - AAHOA
               Sushil Patel, President - State Bank of Texas
               Ron Stewart, VP of Lodging Development - Marriott

11:15 - 11:30 AM - Networking Break

11:30 - 12:30 PM - PANEL: Making it a Hotel Reality
                                Moderated by Bob Clasby, Managing Director - Best Western

               Walter Barela, Chair - Peak Hospitality, LHA
               Nan Richardson, Sr. Director Business Development and Marketing - ACS Architectural Construction Services, Inc.
               Liliane Stacishin Moura, VP Business Development - Benjamin West
               Wendy Solis, Co Founder & CEO - New Lion

12:30 - 1:45 PM - Luncheon Conversation with Hotel Brand Leaders
                               Moderated by Brian Resendez, Board Member - LHA
               Shane Plat, Managing Director - Sure Stay
               Corey Mitchell, Sr. Director - Hilton
               Lester Adams, Franchise Development, Emerging Markets - Choice Hotels
               David Wilner, Senior Vice President, Franchise Development - La Quinta

1:45 - 2:20 PM - Q&A Session with Hotel Brand Leaders regarding ownership and opportunities
                               Moderated by Walter Barela, Board Member - LHA

2:20 - 2:30 PM - Final Remarks, Tour of Hotel Property
                               Conducted by Nadim Shah, General Manager - Best Western Hotel & Conference Center, Dallas


Thank you to the host for this session


June 27, 2018

Day 2 - Afternoon Session

7-Eleven corporate headquarters
irving, Texas

3:15 - 4:00 PM - Tour of 7-Eleven HQ & Training Facilities  -BY APPOINTMENT ONLY-

4:00 - 4:15 PM - Welcoming Remarks
               Jorge Ferraez, President - Latino Franchise Symposium
               Rankin Gasaway, Senior Vice President, General Counsel - 7-Eleven

4:15 - 4:45 PM - FIRESIDE CHAT: Entrepreneur Extraordinaire
                            Moderated by Jorge Ferraez
               Nina Vaca, Chairman & CEO - Pinnacle Group

4:45 - 5:15 PM - PANEL: Female Entrepreneurship
                            Moderated by Monica L. Martinez, Senior Vice President, External Affairs and National Director of Hispanic Business Development - Comerica Bank
               Mari Carmen Cabrera, President & Founder - Business Kids
               Carol Castillo, Franchisee - 7-Eleven
               Evelyn Torres, CEO - Solaris Technologies

5:15 - 5:45 PM - PRESENTATION: Legal ABC for the Franchise Business
               Andres Alvarez, Foreign Legal Consultant - Foley & Lardner LLP

5:45 - 6:15 PM - PRESENTATION: How to Enter the Franchise Business
               Alvino Rosales, Franchise Sales Manager - 7-Eleven

6:15 - 6:45 PM - PANEL: Advantages & Differences of the Franchise Business
               Elsie Collins, Deputy District Director - SBA
               Charles Bantos, Director of Corporate Development BCP - 7-Eleven
               Tabbasum Mumtaz, CEO - Ampex Brands

6:45 - 8:00 PM - Partners & Entrepreneurs Wine Reception


Thank you to the host for this session & reception


Latino leaders & Franchise

Our Magazine  Latino Leaders has been publishing for 17 years addressing the business, upscale and leadership readers of the U.S. Hispanic markets at a national level. With more that 240,000 distribution copies and 30,000 plus in its digital versions, plus our social media platforms, Latino Leaders is perhaps the most read business and professional publication in the Hispanic market.
Last year, due to the amount of business owners interested how to grow their franchise business and brands in the Hispanic Markets, we put together an event in where we gathered more than 80 investors, franchisees and franchisors looking for opportunities to grow their business in these markets. Brands like Pollo Campero, KFC, Popeye’s, Boston’s Pizza Hut, Cantina Laredo, Liberty Tax, Which Which, 7-Eleven and many more will be participating this year.

Due to our proven success , we’re hosting a Fourth Franchise Symposium “Understanding Opportunities in the Hispanic Markets” on June 26-27 2018, also in Dallas, TX. This event is directed to Business Owners, Investors, Franchisees looking for opportunities to grow, and Franchisors looking on ways to expand their footprint in the Hispanic Markets

2018 Event HighLights

During the course of this event, panels, keynote addresses, and networking opportunities will take place with issues surrounding the following topics: 

- Best Franchise Concepts for Latinos

- Franchising in Canada & Mexico

- Operating a Franchise

- The Hotel Franchise Industry

- Female Entrepreneurs

- How to enter the Franchise Business


Every year, business opportunities grow, and the Hispanic Community becomes more entrepreneurial. We have detected several business leaders interested in starting, expanding, and exploring opportunities in this market. The group continues to grow, and for 2018, we have planned what we believe will be the best ever Latino Franchise Symposium.

We are developing specialized opportunities for high-end investors, multi unit operators in search of new markets and brands, and in addition, a private dinner held with these individuals and a selection of featured brands. We’re also exploring the entry level of franchise business opportunities and speaking with potential entrepreneurs to come and explore possibilities regarding starting franchise operation.

Included in this event are various sessions and seminars targeted for training and exploring a first time franchise business. This year we are going to focus on popular interests from previous years, such as; Access to Capital, Operations, Market Opportunities, in addition to the previously mentioned topics.

Thank you to our Sponsors


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