Multicultural consumers–and non-ethnic Americans who share their values and attitudes–are at the forefront of a fascinating and fast-growing CulturEdge℠. At the same time, the nation's 57 million Latinos are showing signs of an ASPIRATIONAL SHIFT toward new attitudes and behaviors that are both 100% "Latino" and 100% "American." By combining advanced research tools and techniques with innovative insights, EthniFacts helps marketers and advertisers unlock the power of the New Mainstream.
View Mike Lakusta's presentation from the 3rd Annual Latino Franchise Symposium below bio
Mike is a 35 year veteran of the Consumer Products Industry having worked on the development & growth of many brands during his management career with Procter & Gamble, E&J Gallo Winery, and major wholesalers in the adult beverage industry. His service on multicultural marketing & inter-industry steering committees confirmed the common frustration with lack of accurate multicultural research and actionable insights that led to the founding of EthniFacts.