View Julio Ramirez' presentation from the 3rd Annual Latino Franchise Symposium below bio
Ramirez is one of the most knowledgeable executives regarding the Quick-Service Restaurant industry in Latin America. With expertise in Latin American political, economic and restaurant industry areas, he is often invited as guest lecturer by universities and business forums around the world. Ramirez introduced the Burger King brand in over ten countries in Latin America, effectively establishing the supply chain, selecting outstanding franchisees, and building the team that established a leadership role in having more restaurants than McDonalds in 16 of 25 countries in the region. In Brazil for example, Ramirez developed a local team that set-up an effective supply source, signed ten franchisees in a regional network, opened an office in Sao Paulo and successfully launched the brand with an impactful advertising brand campaign--all of which has resulted in Burger King having a presence of over 300 restaurants in more than 30 cities and average sales of over $1.6 million ARS. In Mexico, Ramirez built a team that surpassed both McDonalds’ and KFC’s development, having built over 400 restaurants throughout the country.