The Power Group

Communication is constantly evolving. While the foundation of our company is rooted in traditional public relations, we also understand the need for innovation to reach people where they are. Our PR strategies go beyond conventional media relations and oftentimes become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining a “PR only” agency, we chose to grow with our clients. We expanded and refined our suite of services to meet their needs along the way – and we’re thrilled to bring our expertise to the table.

View Amy Power's presentation from the 3rd Annual Latino Franchise Symposium below bio

Amy Power


Amy Power is the founder and president of The Power Group LLC headquartered in Dallas TX. She works hand-in-hand with CEOs and marketing directors of nationally known brands as well as entrepreneurial ventures.

Amy has been a publicist for more than 20 years. She has public relations and marketing experience that spans the following industries: consumer packaged goods, commercial real estate, franchising, outsourcing, telecommunications, sports marketing, automotive and aviation, luxury marketing, medical and dental, nonprofits, as well as a wide array of retail concepts.

Her experience and client roster include work for national brands such as Pepsi-Cola, Frito-Lay, and Borden to emerging brands such as Vacation in a Bottle, Which Wich, and the Cavanaugh Flight Museum.